How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board

15 hours ago

How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board

Most CMOs come up through marketing. Ash Parikh came up through engineering and sales, and he thinks that is exactly why he does the job differently. He joins Gianna and Charles on CyberCMO Confidential as the CMO of Absolute Security to talk about what 25 years of carrying a bag, presenting to boards, and running marketing at some of the biggest names in cybersecurity taught him. He’s banned MQLs, replaced them with handraisers built on real intent signals, and has strong opinions on why most marketers are not ready for a buying process that is growing harder to see every year.

Marketing

How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board

15 hours ago

How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board

Most CMOs come up through marketing. Ash Parikh came up through engineering and sales, and he thinks that is exactly why he does the job differently. He joins Gianna and Charles on CyberCMO Confidential as the CMO of Absolute Security to talk about what 25 years of carrying a bag, presenting to boards, and running marketing at some of the biggest names in cybersecurity taught him. He’s banned MQLs, replaced them with handraisers built on real intent signals, and has strong opinions on why most marketers are not ready for a buying process that is growing harder to see every year.

Marketing

Cybersecurity News

Business

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