Predictions for 2021, with notes on 2020's holiday shopping
Imperva's monthly Cyber Threat Index extrapolates from recent attack trends and sees bad bots as a major problem during the online holiday shopping season. This represents a general trend toward threat automation. Help Net Security reports that WatchGuard expects that trend to mark threat activity in the coming year as a whole.
If it's occurred to you that Black Friday and Cyber Monday no longer seem as distinctive as they once did, you're not alone. The Shreveport Times notes anecdotal evidence that the online shopping season, particularly as marked by sales, has now spread beyond the two days that formerly served as hotspots of online consumption. Sales (and shopping) have been running for some time, and they're not stopping tomorrow.
Not everyone is advocating a shopping frenzy. Some upscale retailers, according to the Drum, have moved to the next stage of the marketing dialectic, encouraging their clientele to reject consumerism. "Planet friendly" accessory and "footwear" brand Allbirds, for example, is actually touting a seasonal price hike as it exhorts its followers to "Break tradition, not the planet." "Buy Less, Demand More" is Patagonia's slogan as the brand would move its customers toward the mediated immediacy of globally conscious consumption.