This is an episode about the battle for truth. As disinformation, misinformation, malinformation, and conspiracy theories seem to be hitting epidemic levels, how can we help each other determine what is real and what is fake? How can we help people who are falling down conspiracy rabbit holes? And what roles do technology companies, governments, and ordinary citizens play? Perry Carpenter speaks with acclaimed cybersecurity expert, Bruce Schneier, disinformation experts, Samantha North and Allie Wong, and conspiracy theory researcher, Mick West. In this episode, we also hear from Peter Leyden from Reinvent and Eli Periser, author of The Filter Bubble.
This episode explores the concept of “Trojan Horses for the Mind.” There are four Trojan Horses. They are: emotion, sound, visuals, and words/story. Using these Trojan Horses will help us increase the signal to noise ratio in our communications, bypass mental defenses, and embed messages within the minds of our audiences. To explore the concepts related to this, Perry speaks with voice actor, writer, and producer, Rob McCollum; author, marketer, and storytelling expert Joe Lazauskas; and executive storyteller coach and trainer, Stephanie Paul.