Breaking Through in Cybersecurity Marketing 1.24.24
Ep 101 | 1.24.24

Stop Thinking Statistics Tell Your Story! With Mitch Mayne

Show Notes

This week Gianna and Maria are joined by Mitch Mayne, Cybersecurity communicator and incident responder. Mitch talks about his career journey, and his philosophy on storytelling in cybersecurity while weaving in an important conversation about mental health in cybersecurity! 

Mitch's Non-Technical Beginnings:

Mitch accidentally entered into cybersecurity while working at IBM. His combination of skills like marketing, writing, and incident response have helped him to succeed. In college, Mitch majored in communication, journalism, and political science. He later joined the tech realm, which led him down the path to cybersecurity. 

Philosophy on Storytelling in Cybersecurity:

โ€œStop thinking that statistics tell your story,โ€

Storytelling in cybersecurity should go beyond numbers. It's great to have facts but to speak directly to people, you need to tell a story that they understand. This is why Mitch highlights the importance of developing writing skills for cybersecurity professionals.

CyberMindz and Mental Health in Cybersecurity:

The conversation shifts some gears as the hosts and Mitch focus on the introduction to CyberMindz.org and its focus on the mental health of cybersecurity workers. CyberMindz identified 15 factors that contribute to stress for those working in cyber. Mitch also discusses coping mechanisms, including journaling, breathwork, and meditation.

Get to know Mitch:

Bio: ๐—œโ€™๐—บ ๐˜๐—ต๐—ฎ๐˜ ๐—ฟ๐—ฎ๐—ฟ๐—ฒ ๐—ต๐˜†๐—ฏ๐—ฟ๐—ถ๐—ฑ ๐˜„๐—ต๐—ผโ€™๐˜€ ๐—ฏ๐—ผ๐˜๐—ต ๐—ฎ๐—ป ๐—ถ๐—ป๐—ฐ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜ ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐—ฑ๐—ฒ๐—ฟ ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ฐ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐˜€๐—ต๐—ฒ๐—ฑ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—ฐ๐˜†๐—ฏ๐—ฒ๐—ฟ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€. For the better part of the last decade, I worked directly inside a cyber services organizationโ€”not at a distance in a marketing teamโ€”alongside hackers, incident responders, and threat intelligence officers. That granted me a level of deep expertise often not accomplished by sitting in a marketing organization alone. I know first-hand what cyber services teams do, how they do it, and why they do itโ€”because Iโ€™ve done it, too. That, in turn, allows me to tell their stories in a way clients not only understand but want to hear. 

You can catch Mitch on LinkedIn

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Gianna Whitver

Maria Velasquez 

Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter.