Breaking Through in Cybersecurity Marketing

From Zero Trust to Breach Containment: How Illumio Reframed Its Story (and the Cybersecurity Conversation)

We’re back with another round of Cyber CMO Confidential, where Gianna and Charles ask the questions every cybersecurity marketer wishes they could ask their CMO. This time, Karl Van den Bergh, Illumio’s CMO, shares why he dropped the “ing” and became a Chief Market Officer. He unpacks Illumio’s shift from zero trust segmentation to breach containment, the fine line between AI innovation and AI nonsense, and why marketers need to stop selling and start representing the market. 🎧 Listen to the full episode for Karl’s take on authenticity, AI hype, and what it really means to market the market.

Your Guide to CyberMarketingCon 2025: Workshops, Wrestling, and What’s New in Austin

Gianna and Maria take a break from guest interviews to share what’s ahead at CyberMarketingCon 2025, coming December 7–10 in Austin, TX, and streaming online. From building your first AI agent or tackling a marketer’s CTF, to designing sharper content in Canva, this year’s workshops go hands-on fast. They walk through new summits for CMOs, founders, and sales teams, introduce fresh AI-driven sponsors, and preview Austin’s most unexpected highlight, a cybersecurity-themed wrestling show. It’s a glimpse at how the community keeps growing, connecting, and having fun.

How to Communicate Like an Executive—Lessons from Varonis CMO Rob Sobers

Most marketers learn executive communication the hard way. Rob Sobers, CMO at Varonis, joins Gianna and Charles to share what he’s figured out along the way, how to lead with the answer, give data real context, and know when to stop talking. He explains how to tailor communication for CEOs, boards, and peers, and why too much detail can make you sound less senior, not more informed. The conversation also covers the habits that build trust over time: using templates for consistency, setting clear values so teams can move without micromanagement, and preparing for the “most obvious objections” before they’re raised.

Your Cybersecurity Marketing Community Awaits — CyberMarketingCon 2025 Preview

What started as two marketers looking for support has grown into a 4,000-member community and CyberMarketingCon, the go-to conference for anyone driving go-to-market in security. In this replay from Chris Hughes’ Resilient Cyber show, Gianna and Maria share what makes the Society different, why the event feels more like a reunion than a conference, and what’s waiting in Austin this December (or online if that’s easier): hands-on workshops, founder + investor sessions, and this year’s theme — the Marketing Time Machine.

Inside RSAC’s Next Chapter: Community, Research, and a $5M Bet on Startups

RSAC has officially expanded its research team with 11 new hires, plus another major research release is dropping this October. Guests Ben Waring and Jessica Porter join us to break down what the expansion means for the industry and how RSAC is stepping into year-round thought leadership. They also take us inside the new RSAC digital community, where AI-powered tools, curated news briefs, and private peer groups keep cybersecurity pros connected long after the conference floor closes. On the startup side, it’s the 20th anniversary of Innovation Sandbox with submissions up nearly 40% and a new $5M investment fueling each finalist’s growth. Plus, for anyone eyeing the RSAC 2026 stage, Ben and Jessica share what makes a Call for Speakers submission stand out and what gets it cut. Listen to this episode before your next submission, pitch, or conference plan; you’ll thank yourself later.