Breaking Through in Cybersecurity Marketing

The CISO Obsession Is a Mistake—Here’s Who Makes Decisions with Parham Eftekhari

Most cybersecurity events feel the same: a packed schedule, a few familiar faces, and vendors trying to grab your attention. But does any of it build a lasting community? Parham Eftekhari, EVP of Communities at Cyber Risk Alliance (CRA), has spent years figuring out what security professionals want. CRA runs 150+ in-person events annually, but its focus isn’t just filling rooms—it’s creating connections beyond a name badge.

The Hidden Power of Cybersecurity Podcasts (and How to Make Yours Stand Out) with David Moulton

This week’s episode is about love—the love of great content, storytelling, and marketing. Gianna and Maria sit down with David Moulton, host of the Threat Vector Podcast at Palo Alto Networks, to discuss the secrets to making a cybersecurity podcast that works. Forget boring, “salesy” content—David shares the Three E’s of Podcasting (Education, Engagement, and Entertainment) and explains why a killer podcast is one of the most powerful (yet underrated) tools in cybersecurity marketing. But that’s not all—David also reveals his ROI formula for proving a podcast’s value (yes, there’s math, but the fun kind!), his dream career if he wasn’t in cybersecurity, and why marketing is just like chocolate—you have to savor the good stuff. 🍫 If you’re thinking about launching a podcast or proving its value to leadership, this is the episode you cannot afford to miss.

Empowering Cybersecurity: RSAC's Expanded Vision

This week, we’re pulling back the curtain on one of the most significant shifts in cybersecurity events—RSAC’s bold rebrand and vision for the future. Joining us are two insiders, Ben Waring, Director of Global PR & Communications, and Jessica Porter, Senior Director of Marketing, who will reveal the strategy behind the transformation, the impact on the global security community, and what’s in store for 2025 and beyond. If you want the inside scoop on industry trends, new opportunities, and what’s next for the world’s leading cybersecurity event, this episode is a must-listen!

AI, LLMs & Cybersecurity: The Good, The Bad, and The Deepfakes with Dr. Andrea Isoni

The race to be the best in artificial intelligence (AI) is getting stronger. Open-source models are now competing with closed systems, which affects how we create new technology and keep it safe. Will open AI help us make significant discoveries quickly, or could it be too risky? How will governments, businesses, and hackers use this new technology? In this episode, Dr. Andrea Isoni, the Chief AI Officer at AI Technologies, discusses the latest advances in AI, from computer chips and deepfakes to cybersecurity threats

How to Sell Security to Local Governments, Mayors, and Councils with Kush Sharma

Marketing and selling cybersecurity to local government isn't like pitching to a Fortune 500 company—it’s an entirely different game. In this episode, Kush Sharma, Director of Municipal Modernization and Partnerships at MISA Ontario, joins Gianna and Maria to pull back the curtain on how cybersecurity budgets are actually won (and lost) in the public sector.