Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

Cybersecurity marketer, we've got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.

Trailer

Recent Episodes

Ep 232 | 10.7.26

Maria & Gianna Dish: CyberMarketingCon 2026, Chompers the Sloth, and a Secret Discount Code

Gianna and Maria are together on the pod to talk about CyberMarketingCon 2026, happening November 15th through 18th in Austin, Texas. The theme this year is Create Your Own Adventure. They talk about sessions, tracks, career stories from past conferences, the buddy program, the WhatsApp group, and why Maria is starting a petition to rename customer marketing to community building. She will have a clipboard. There is also a sloth named Chompers. And Maria has a co-founder discount code for anyone who DMs her.

Ep 231 | 9.30.26

How Lenin Alevski Built a Cybersecurity Survival Game in a Week and Got 12,000 Players

Lenin Alevski is an AI Security Engineer at Google who spent a week building a text-based cybersecurity survival game in his spare time. ⁠Accidental CISO⁠ puts you in the seat of the first security hire at a company where everything is on fire, and every fraught and heart-pounding decision leads to one of eight endings. He sat down with Gianna to talk about how the game came together, why spec-driven development matters more than vibe coding alone, and what 12,000 players and zero marketing budget taught him about building indie cyber games.

Ep 230 | 9.23.26

Creator Campaigns, LinkedIn Strategy, and RIP to the Funnel with CrowdStrike, LinkedIn, and Sandra Liu

Gianna sits down with Vab Dwivedi, VP of Digital Experience at CrowdStrike, Sandra Liu, a cybersecurity creator with over 200,000 LinkedIn followers, and Eric Becker, Enterprise Account Director at LinkedIn. They covered the CrowdStrike and Sandra Liu creator campaign, why LinkedIn reaches cybersecurity buyers differently than any other platform, how Vab thinks about measurement when the buying journey isn't linear, and why content quality will always matter more than volume.

Ep 229 | 9.16.26

What CEOs Actually Think When They Watch CMOs Operate with David Politis

When David Politis sits down with Gianna and Charles on CyberCMO Confidential, you’re getting something rare: A CEO who loves marketing telling you exactly what he thinks when he watches CMOs operate. Why the CRO wins if you let them, why he stops listening the moment someone says they have a playbook, why the best CMOs he ever wanted to hire became CEOs. And what one engineer just built for 2,000 accounts that made him realize most companies are nowhere near what is now possible.

Ep 228 | 9.9.26

The Other Side of the PR Pitch with Pulitzer Prize Winner Yael Grauer

Yael Grauer won a Pulitzer and got laid off in the same year. She is a freelance investigative reporter covering cybersecurity, privacy, and surveillance. She sat down with Gianna to talk about what companies get wrong when journalists come knocking, why lying in that moment makes everything worse, and what it looks like from the other side of every pitch, every breach response, and every "no comment" that ends up in a story anyway.

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Breaking Through in Cybersecurity Marketing
Host(s)
Gianna Whitver
Maria Velasquez
Gianna Whitver is Co-Founder and CEO of the Cybersecurity Marketing Society and Co-Host of the BreakingThrough in Cybersecurity Marketing Podcast.

Gianna advises on marketing & GTM for cybersecurity and technology companies. She speaks publicly on marketing and entrepreneurial topics, having presented at RSA Conference 365, (ISC)2, InfoSec World, and others. Previously, she worked in marketing and operations at cybersecurity, tech, and commercial RE companies.
Maria Velasquez is Co-Founder of the Cybersecurity Marketing Society and Co-Host of the Breaking Through in Cybersecurity Marketing Podcast. On a mission to change the way cyber marketing is done, she is focused on truly being embedded within the security community.

She is also NetSPI's Director of Demand Generation, spearheading growth for their pentesting-as-a-service. Maria previously worked at Owl Cyber Defense, Kasada, Unibuddy, and Feroot.
Schedule: Weekly Wednesdays at 3am ET
Credits: Thanks to our editors, producers, and all-hands team: Jen VanAntwerp, Busiswa Mahonono, and Nicole Lacanilao.
Creator: Cybersecurity Marketing Society
Cybersecurity Marketing Society