Breaking Through in Cybersecurity Marketing
Trailer
Recent Episodes
Writing for People with a Remote in Their Hand, with Jake Milstein of Contrast Security
Jake Milstein ran newsrooms at CBS, NBC, Fox, and ABC affiliates for 25 years. He has five Emmys and strong feelings about the phrase "in today's evolving threat landscape." It turns out 25 years of writing for people with a remote in their hand is excellent training for cybersecurity marketing. He sits down with Gianna and Charles on CyberCMO Confidential to talk about why "learn more" is a moron tease, what writing a broadcast tease has to do with your website copy, and why he now writes two versions of every press release. One for journalists. One for the LLMs that are doing the reading anyway. Gianna finally presents Jake with his very own handmade Cybersecurity Marketing Society award, which he has been lobbying for throughout the episode.
What a CISO and Marketing Partnership Actually Looks Like with Jason Rebholz of Evoke Security
Jason Rebholz read a blog post about MCPs and saw the whole trajectory of AI security play out in front of him. Twenty years of incident response experience told him we were about to make the same mistakes…just faster. He started Evoke Security the same way he has approached every problem since: get ahead of the issues before the damage is done! He joins Gianna to talk about what a real CISO and marketing partnership looks like, how he built a threat research publication program at Corvus Insurance that helped brokers sell policies and kept policyholders safer, and what he has carried over from that into building Evoke Security.
Shahar Bahat is the CEO and co-founder of Pluto Security. With every employee now building things using tools like Cursor, Claude Code, Lovable, and n8n, security teams have no visibility into any of those layers. That is the problem Pluto is solving. She sat down with Gianna to talk about what she saw at RSAC 2026, the shift from shadow AI to mandated AI, and how to build a security product when the tools your customers use change every four months.
Most CMOs come up through marketing. Ash Parikh came up through engineering and sales, and he thinks that is exactly why he does the job differently. He joins Gianna and Charles on CyberCMO Confidential as the CMO of Absolute Security to talk about what 25 years of carrying a bag, presenting to boards, and running marketing at some of the biggest names in cybersecurity taught him. He’s banned MQLs, replaced them with handraisers built on real intent signals, and has strong opinions on why most marketers are not ready for a buying process that is growing harder to see every year.
AI Readiness, Microsoft MISA, and the Punk Rock Museum with JP Bourget of Blue Cycle
JP Bourget sold a SOAR company, named his next one after cycling and blue teaming, got Fat Mike from NOFX to show up at his RSAC event, then took him to DEFCON, where he ended up in a DJ booth at Caesars Palace with Steve Aoki. Somewhere in between all of that, he built Blue Cycle into one of roughly 130 security service providers recognized by Microsoft out of 400,000 partners worldwide. He joins Gianna to talk about AI readiness, what happens when companies turn on Copilot before cleaning up years of data permission sprawl, and how he gamed the Microsoft partner ecosystem in under a year.
