Breaking Through in Cybersecurity Marketing
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Recent Episodes
The Startup Signal: What DataTribe’s Challenge Reveals About Cyber’s Next Wave with Leo Scott
Every year, DataTribe reviews hundreds of early-stage cybersecurity startup submissions for the DataTribe Challenge. Leo Scott, Managing Director and Chief Innovation Officer, sees the market shift before most people do. He joins Gianna ahead of the Cyber Innovation Conference October 26th and 27th in Washington, DC, to talk through this year’s five finalists. The submissions are full of AI. Leo finds the companies one level down more interesting, solving what AI is changing about how attacks happen, how humans get tricked, and how agents get out of control. That is where the 2026 class points. If you want to see them pitch live, the conference is October 26th and 27th in Washington, DC, at cyberinnovationconference.com.
Business Leader First, CMO Second with Tracey Moon of BlackCloak
Tracey Moon is a multi-time CMO and currently leads marketing at BlackCloak, a company that protects executives and their families in their personal lives to prevent corporate breaches. She joined Gianna and Charles on CyberCMO Confidential to talk about why she inserts herself into every part of the business, how she builds credibility before she rolls out her real plan, and why she calls her approach UMA: Unsolicited Moon Advice.
Maria & Gianna Dish: CyberMarketingCon 2026, Chompers the Sloth, and a Secret Discount Code
Gianna and Maria are together on the pod to talk about CyberMarketingCon 2026, happening November 15th through 18th in Austin, Texas. The theme this year is Create Your Own Adventure. They talk about sessions, tracks, career stories from past conferences, the buddy program, the WhatsApp group, and why Maria is starting a petition to rename customer marketing to community building. She will have a clipboard. There is also a sloth named Chompers. And Maria has a co-founder discount code for anyone who DMs her.
How Lenin Alevski Built a Cybersecurity Survival Game in a Week and Got 12,000 Players
Lenin Alevski is an AI Security Engineer at Google who spent a week building a text-based cybersecurity survival game in his spare time. Accidental CISO puts you in the seat of the first security hire at a company where everything is on fire, and every fraught and heart-pounding decision leads to one of eight endings. He sat down with Gianna to talk about how the game came together, why spec-driven development matters more than vibe coding alone, and what 12,000 players and zero marketing budget taught him about building indie cyber games.
Gianna sits down with Vab Dwivedi, VP of Digital Experience at CrowdStrike, Sandra Liu, a cybersecurity creator with over 200,000 LinkedIn followers, and Eric Becker, Enterprise Account Director at LinkedIn. They covered the CrowdStrike and Sandra Liu creator campaign, why LinkedIn reaches cybersecurity buyers differently than any other platform, how Vab thinks about measurement when the buying journey isn't linear, and why content quality will always matter more than volume.
