Wiz’s Strategic Events with Jasmin Ozeri

Show Notes

This week, we are talking about all things cybersecurity events with Jasmin Ozeri, Strategic Events Manager at Wiz. While co-host Maria Velasquez couldn't join us, host Gianna Whitver explores how Jasmin brings creativity and strategic thinking to one of the hottest cloud security companies around. With a particular focus on the RSA Conference in this episode, discover how Jasmin's approach to bustling conference floors and strategic booth designs not only enhances Wiz's brand presence but also makes cybersecurity approachable and engaging.

Highlights:

[00:00:30] Introduction to the episode and today's guest, Jasmin Ozeri.
[00:01:50] Jasmin's journey from a wedding venue childhood to a cybersecurity event strategist.
[00:06:00] Inside Wiz's innovative event strategies: From Wizard of Oz to interactive booths.
[00:11:30] Preview of Wiz's plans for RSA Conference 2024.
[00:15:00] The strategic role of events in cybersecurity marketing.
[00:20:00] What would Jasmin be doing if not in cybersecurity? A surprising career alternative.

Takeaways:

Events are more than just logistical exercises; they're pivotal for brand building and creating meaningful customer engagement.
Bringing creativity into event planning can significantly enhance the attendee experience, making your booth and brand memorable.
Strategic event management involves careful planning and execution, ensuring every aspect aligns with the company’s marketing goals.

Join Us at RSAC 2024:

Remember to join the Cybersecurity Marketing Society's party at RSAC 2024 on May 5th, at Novela San Francisco. Secure your tickets on our website and enjoy the best party for cybersecurity marketers!

About Our Guest:

👉Follow Jasmin Ozeri on LinkedIn to keep up with her latest event strategies and insights into cybersecurity marketing.
👉Learn more about Wiz on their LinkedIn or website to see how they are revolutionizing cloud security (and RSAC booths!).

Connect with Our Hosts on LinkedIn:

👉Gianna Whitver
👉Maria Velasquez

Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.

See you in the next episode!

HOST(S):

Gianna Whitver is Co-Founder and CEO of the Cybersecurity Marketing Society and Co-Host of the BreakingThrough in Cybersecurity Marketing Podcast.

Gianna advises on marketing & GTM for cybersecurity and technology companies. She speaks publicly on marketing and entrepreneurial topics, having presented at RSA Conference 365, (ISC)2, InfoSec World, and others. Previously, she worked in marketing and operations at cybersecurity, tech, and commercial RE companies.

Maria Velasquez is Co-Founder of the Cybersecurity Marketing Society and Co-Host of the Breaking Through in Cybersecurity Marketing Podcast. On a mission to change the way cyber marketing is done, she is focused on truly being embedded within the security community.

She is also NetSPI's Director of Demand Generation, spearheading growth for their pentesting-as-a-service. Maria previously worked at Owl Cyber Defense, Kasada, Unibuddy, and Feroot.

Schedule: Weekly Wednesdays at 3am ET

Credits: Thanks to our editors, producers, and all-hands team: Jen VanAntwerp, Busiswa Mahonono, and Nicole Lacanilao.

Creator: Cybersecurity Marketing Society

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Breaking Through in Cybersecurity Marketing