Mastering Marketing Mayhem with Pam Cobb

This week, get ready to laugh until it hurts because we might just have our funniest episode ever. Earthquakes and spreadsheets are the names of the game as we welcome Pam Cobb, the hilariously jet-lagged (for this episode, not permanently, folks!) Director of Content Security at Akamai. Join hosts Gianna and Maria as they dive into how Pam not only survives natural disasters but also thrives amid the chaos of cybersecurity marketing. From smart marketing tactics to hilarious earthquake jokes, Pam keeps the tips and laughter rolling. Don’t miss out on this episode’s mix of awesome advice and entertaining stories from the wild world of marketing!

Timestamps:

• [01:08] Pam's role at Akamai explained
• [02:05] How Pam attributes revenue to security content
• [03:36] The humor in marketing data struggles
• [07:20] Pam's journey from engineering to marketing
• [09:29] Transition to IBM and experiencing corporate acquisitions
• [13:36] Creative content strategies and memorable marketing moments

Takeaways:

• Content plays a crucial role in driving revenue and should be strategically managed.
• Multi-touch attribution is a valuable tool for measuring the impact of content on revenue.
• Creating engaging experiences at trade shows and events requires thoughtful planning and alignment with brand messaging.
• Collaboration between different teams, such as content strategists and writers, is essential for successful content creation. Event planning is an important aspect of cybersecurity marketing, and creative ideas such as custom-named cocktails can make an event more memorable.

Resources:

Join Us at RSA 2024:

Remember to join the Cybersecurity Marketing Society's party at RSA 2024 on May 5th, at Novella San Francisco. Secure your tickets on our website and enjoy the best party for cybersecurity marketers!

About  guest:

👉Link to Pam's blog post featuring the infamous orange kitten story.

👉Follow Pam on LinkedIn. 

👉Find Akamai on LinkedIn or their website.  

Be sure to also follow our hosts on LinkedIn:

👉Gianna Whitver

👉Maria Velasquez 

Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.

See you in the next episode!