Breaking Through in Cybersecurity Marketing 7.10.24
Ep 125 | 7.10.24

Aligning Channel to Marketing & Sales with CMO & Channel Chief Charlene Ignacio

Show Notes

Class in session! Grab your pens and papers because we have Charlene Ignacio, Channel Chief, CMO, entrepreneur, multi-industry CEO, and Founder of Fornix Marketing. Yes, the list goes on and on—she's practically a one-woman business empire. But today she is here to talk about Fornix Marketing and to share her ultimate playbook on navigating the world of channel marketing leadership. You'll learn how to master the art of communication, set thresholds for change, and hire the right people for your team. Charlene also talks about dealing with imposter syndrome and strategies to overcome it. What's even better, Charlene shares her "Win to the Fourth Power'' strategy. This episode is jam packed - tune in for tips that can help you solve your current marketing alignment problems! 

  • [03:30] - Services Provided by Fornix Marketing
  • Fornix Marketing helps companies grow globally by making sure their products solve real problems. They focus on transforming Managed Service Providers (MSPs) into Managed Security Service Providers (MSSPs) - and helping security vendors build effective channel programs to reach these MSPs & MSSPs. Fornix Marketing also provides coaching/training for marketing teams and aspiring channel chiefs.
  • [07:30] - Sharing Strategies and Competition
  • Charlene’s philosophy on sharing strategies and fostering collaboration.
  • [09:00] - Charlene’s Journey
  • Charlene’s upbringing in Hawaii and its influence on her career.
  • [11:00] - Overcoming Imposter Syndrome
  • Discussion on imposter syndrome and personal barriers to success.
  • [13:00] - Role Progression to Channel Chief
  • Charlene’s role as a Chief Marketing Officer before becoming a Channel Chief.
  • Talking more about the "Win to the Fourth Power" formula.
  • [15:00] - Alignment with Organizational Goals
  • The key to success: Aligning your goals with the CEO. Collaboration and teamwork are essential.
  • [17:30] - Communication and Clarification
  • Importance of over-communication and using the right tools.Ensuring there’s clarity in communication to avoid misunderstandings.
  • [19:00] - Collaboration and Asking Better Questions
  • The power of asking the right questions for better alignment and collaboration.
  • [20:30] - Managing Change and Setting Thresholds
  • Establishing a baseline and threshold for managing changes within the team and the importance of adaptability and having a clear threshold for changes.
  • [23:30] - Hiring for Agility and Team Building
  • Tips for hiring the right people who can adapt to change.
  • Realigning team members to ensure they are in the right roles for success.

About our guests:

👉Follow Charlene on LinkedIn.

👉Learn more about Fornix Marketing on their website and LinkedIn.

Be sure to also follow our hosts on LinkedIn:

👉Gianna Whitver

👉Maria Velasquez 

Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.

See you in the next episode!