How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents
Episode Summary:
CyberGlobal is the world's first cybersecurity franchise, with Madalina Petrea heading up marketing there. What does it mean to run marketing at a cyber franchise? Supporting 27+ franchise owners across the US, Europe, Africa, and Asia who sell cybersecurity services to small businesses in their local markets.
She joins Gianna to talk about what it takes to build that from the ground up. Her team handles everything for new franchisees in the first 90 days, including websites, LinkedIn profiles, content, and templates, so they can focus on learning the business. Her biggest challenge right now? Designing a system at 27 locations that still works at 200.
They also get into why paid ads worked in Dubai and Italy but not in Boston, and why SEO has become one of their most important growth channels, including showing up in AI search tools like ChatGPT and Perplexity.
About Madalina:
Madalina Petrea is the Head of Marketing at CyberGlobal, the world's first cybersecurity franchise. She leads a centralized marketing team that functions as an internal agency for franchise owners across the US, Europe, Africa, and Asia. Her background spans marketing for SaaS and software development companies, and she has been building CyberGlobal's marketing infrastructure from the ground up since mid-2024.
Links & Resources:
- Madalina Petrea on LinkedIn
- CyberGlobal
- HubSpot
- Jira
- Screaming Frog
- Semrush
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