Writing for People with a Remote in Their Hand, with Jake Milstein of Contrast Security
Episode Summary:
Jake Milstein ran newsrooms at CBS, NBC, Fox, and ABC affiliates for 25 years. He has five Emmys and strong feelings about the phrase "in today's evolving threat landscape."
It turns out 25 years of writing for people with a remote in their hand is excellent training for cybersecurity marketing. He sits down with Gianna and Charles on CyberCMO Confidential to talk about why "learn more" is a moron tease, what writing a broadcast tease has to do with your website copy, and why he now writes two versions of every press release. One for journalists. One for the LLMs that are doing the reading anyway.
Gianna finally presents Jake with his very own handmade Cybersecurity Marketing Society award, which he has been lobbying for throughout the episode.
About Jake:
Jake Milstein is the VP of Growth and Corporate Marketing at Contrast Security. Before cybersecurity, he spent 25 years running newsrooms and newscasts at CBS, NBC, Fox, and ABC affiliates across the US. He previously served as CMO and Chief Revenue Officer at Critical Insight, an MDR and cybersecurity services company.
Links & Resources:
- Jake Milstein on LinkedIn
- Contrast Security
- Latio: the analyst firm whose Runtime Innovator award Jake mentioned
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Follow the Host:
- Gianna Whitver on LinkedIn
- Charles Gold on LinkedIn
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.
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