The Other Side of the PR Pitch with Pulitzer Prize Winner Yael Grauer
Episode Summary:
Yael Grauer won a Pulitzer and got laid off in the same year. She is a freelance investigative reporter covering cybersecurity, privacy, and surveillance. She sat down with Gianna to talk about what companies get wrong when journalists come knocking, why lying in that moment makes everything worse, and what it looks like from the other side of every pitch, every breach response, and every "no comment" that ends up in a story anyway.
About Yael:
Yael Grauer is a freelance investigative reporter covering cybersecurity, privacy, surveillance, and tech accountability. She has written for Wired, Ars Technica, The Atlantic, The Intercept, The Verge, and others. She previously worked at Consumer Reports as Program Manager for Cybersecurity Research, where she managed Security Planner, a free digital safety guide. She is part of the team behind a Pulitzer Prize-winning investigation into global surveillance technology conducted with The Associated Press.
Links & Resources:
- Yael Grauer on LinkedIn
- YaelWrites
- Pulitzer Prize-winning investigation - AP global surveillance investigation Yael contributed to
- Consumer Reports Security Planner
- This Week in Security - Yael's favorite weekly newsletter
- 404 Media
- Privacy Guides
- Tate's Online Safety Substack
- Law Dork
- Discernible
- EFF Blog
- ProPublica
- MIT Technology Review
- No Starch Press - publisher of the investigative skills book Yael is writing
Subscribe & Review:
👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show.
📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com
Follow the Host:
- Gianna Whitver on LinkedIn
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.
See you on the next episode!
