How to Build a Seven-Figure Microsoft Alliance with Joe Cicero of Security Risk Advisors
Episode Summary:
Joe Cicero, CMO of Security Risk Advisors, a 400-person cybersecurity services firm built on Microsoft, spent years inside Microsoft before joining SRA, working directly with partners to understand how the ecosystem works on both sides. At SRA, every dollar of Microsoft workshop funding turns into ten dollars of services revenue, and five dedicated Microsoft sellers actively refer them business. He joins Gianna to explain how that relationship gets built, how to pair your sales team with alliance sellers without them stepping on each other, and why most services firms are not claiming credit for the Azure usage they are already driving for Microsoft.
About Joe:
Joe Cicero is the Chief Marketing Officer at Security Risk Advisors, a cybersecurity services firm headquartered in Philadelphia, Pennsylvania. Before joining SRA, he worked at Microsoft on partner programs and product launches, including Defender Experts, Microsoft’s first-party managed security service. He started his career as a classroom teacher before moving into technology.
Links & Resources:
- Joe Cicero on LinkedIn
- Security Risk Advisors
- VECTR - SRA’s purple teaming platform mentioned in the episode
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