8th Layer Insights 6.22.21
Ep 3 | 6.22.21

This is BS!

Show Notes

Ever wrestled with the fact that people often make horrible security decisions even though their employers have security awareness programs in place? It's often because we assume that being aware of something should naturally result in better behavior. Well... that's not the case. This episode takes a deep dive into the knowledge-intention-behavior gap where we are confronted with three realities of security awareness. And those realities lead us to the realization that we need to focus on behavior.

Guests for this episode are all leaders in the fields of Behavioral Science. They are, BJ Fogg, Ph.D., author of Tiny Habits: the Small Changes that Change Everything, Matt Wallaert, author of Start at the End: How to Build Products That Create Change, and Alexandra Alhadeff, co-author of Deep Thought: A Cybersecurity Story.


  • BJ Fogg, Ph.D.. -- Behavior Scientist & Innovator at Stanford University. (Personal website) Author of Tiny Habits: The Small Changes That Change Everything. (Amazon link)
  • Matt Wallaert -- Head of Behavioral Science at frog (a Capgemini company). Author of Start at the End: How to Build Products That Create Change (Amazon link)
  • Alexandra Alhadeff -- Behavioral Scientist & Product Manager at The Fabulous. (Personal website)

Notes & Resources:

Recommended Books (Amazon affiliate links):

Music and Sound Effects by Blue Dot Sessions & Storyblocks.

Artwork by Chris Machowski.